Helvetica Movie Assignment
·
Where does
Helvetica originate from? What Country?
Helvetica originates in Switzerland
·
What does
the original name mean? What is the translation in English?
Helvetica was originally written in Latin and translates to the
“Swiss typeface”
·
What year
was Helvetica created?
1957
·
What is the
design style that Helvetica brought to popularity worldwide?
It is a rational typeface. Clean and simple characteristics very
legible.
·
List the
names of 3 different design styles or design movements that are discussed in
the film?
Some of the deign styles discussed in the film were modernism,
post-modernism and the grunge.
·
Write about
some of the insight about design you have taken away from the film. You can
provide quotes if you like.
It is very interesting how much design is all around us everywhere
we go. Before taking this class and watching the movie I just took it all for
granted and didn’t even think about it. Now I recognize different fonts and
graphic designs. Helvetica basically rules the world. It is the king which I
think is pretty awesome.
Lars Müller was born in Oslo in 1955,
and although a Norwegian citizen, has been based in Switzerland since 1963.
After an apprenticeship as a graphic designer and some years
as a peripatetic student in the United States and Holland, Lars Müller returned
to Switzerland in 1982 and established his studio in Baden. Since 1996, he has
been a partner of “Integral Concept,” an interdisciplinary design
group active in Paris, Milan, Zürich, Berlin, and Montreal.
"The most important
typography designer of our time, MATTHEW CARTER (1937) is one of the few
designers whose work is used by millions of people every day. Having devoted
the first half of his career to typefaces for use in print, such as Miller and
Bell Centennial, he then pioneered the design of fonts for use on screen,
notably Verdana for Microsoft."
Massimo
Vignelli
"Massimo Vignelli is a designer who has done work in a
number of areas ranging from package design to houseware design to furniture
design to public signage to showroom design through Vignelli Associates, which
he co-founded with his wife, Lella."
Wim Crouwel
“Wim Crouwel, born in Groningen (the Netherlands) in 1928 is
a remarkable and inspiring figure with an inventive spirit and vision, vigorous
and always distinguished…”
Helvetica Examples
